The Future of Perfectly Imperfect
Humble Beginnings & What's Next...
When this newsletter started in August 2020 it was just us writing recommendations for our friends, and occasionally we’d feature a guest who was probably also our friend. I’ll spare you the nostalgia (you can read more here), but we’ve grown a lot.
Since our humble beginnings we’ve shared 2413 recommendations, published 320 guest features, and built a Substack community of 34,000 people— all while keeping our content 100% free. We didn’t even sneak affiliate links into our posts, it never felt right.
It wasn’t the goal to make money with PI. This newsletter was started for curious people who chase the high of discovery and want to escape their algorithm. Whether you find your new favorite album or Michael Imperioli inspires you to “feed the fish, turtles, ducks, and other birds lakeside in Central Park”, we believe that a simple recommendation can be a powerful tool for learning about something new & sharing our life experiences with one another.
However, after nearly 3 years, it’s time for us to ask for help. There’s a huge amount of work that goes into making this newsletter happen. I won’t bore or guilt you with the details, but despite my crazy passion for what we’re doing, it can be very difficult (i.e. impossible) to balance it all with the full-time day job that actually pays my bills.
TLDR: We’re going premium (ish) to stay independent and DIY with the support of our readers, not random advertisers or investors. With your help we can keep expanding on what Perfectly Imperfect can be while remaining a resource for rec-seekers worldwide.
You’ll still get recs from interesting guests in your inbox every week.
You can now choose to pay $7/month to help Perfectly Imperfect stay alive (and ad-free + independent) 😇 👼
…but since I know that won’t be enough of a reason for most of you 😃 we’ll also be offering new content & other perks.
Classic PI Guest posts, editor recommendations, Tyler’s special music corner, themed rec round-ups, guest playlists, exclusive pre-sale for events, and other new content.
Access to our full archive (thousands of recommendations) of features with guests such as Charli XCX, Mac Demarco, Lena Dunham, John Wilson, Anna Delvey, and Chloe Cherry.
Support this newsletter remaining ad-free & independent.
We’ll actually edit the posts for mistakes…
Same as above, but 11% cheaper.
Founding Member ($200/year)
Free tickets to (some) events + I Will Love You Forever
Our goal of helping you find cool new sh*t will remain the same. Except with your support we’ll be able to invest more time into making this newsletter even better.
Thanks for reading. We’ll be back to our regular scheduled programming on Thursday with some hot recs from our friends, Beach Fossils.
- Tyler & Alex
Perfectly Imperfect is a newsletter featuring a taste of someone’s taste.
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More Charli XCX ∙ Michael Imperioli ∙ Lena Dunham ∙ Dasha Nekrasova ∙ John Wilson ∙ Anna Delvey ∙ Chloe Cherry ∙ Yaeji ∙ The Dare ∙ Sarah Squirm ∙ Caroline Calloway ∙ Nolita Dirtbag ∙ Matty Matheson ∙ Mac Demarco ∙ Hunter Harris ∙ Debby Ryan ∙ Anthony Fantano ∙ Kaitlin Phillips ∙ Ali Michael ∙ Chris Black ∙ Samuel Hine ∙ Brynn Wallner ∙ Madeline Quinn ∙ Lucien Smith ∙ Isabella Lovestory ∙ The Drunken Canal ∙ Walter Pearce & Honor Levy ∙ Aaron Wiggs ∙ Annie Hamilton ∙ Dean Kissick ∙ Rachel Seville Tashjian ∙ Alex Delany ∙ Susan Alexandra ∙ Hari Nef ∙ The Ion Pack ∙ Jon Caramanica ∙ Cat Marnell ∙ Alison Roman ∙ Chloe Wise ∙ Andrew Savage ∙ Throwing Fits ∙ Aria Dean ∙ Petra Cortright ∙ Jason Stewart ∙ Catherine Cohen ∙ Rayne Fisher-Quann ∙ Blackbird Spyplane ∙ Naomi Fry ∙ FULL ARCHIVE