Perfectly Imperfect in The New York Times

"Perfectly Imperfect gazes back nostalgically to an era when corporate algorithms didn’t control cultural discovery"

Written by Joe Bernstein. Photos by Amir Hamja.

“Perfectly Imperfect gazes back nostalgically to an era when corporate algorithms didn’t control cultural discovery, and websites like The Strategist hadn’t streamlined product recommendations. If the modern internet has democratized access to culture and commerce, it has also, some critics say, devalued qualities like discernment and idiosyncrasy in taste.”

“Once upon a time, a self-respecting cultural gatekeeper might aver that, in fact, not everyone’s taste is important. But Mr. Bainbridge, a former Meta engineer, had a different impulse: to build a social network, allowing anyone to make recommendations.

In August, he started coding PI.FYI, the social media counterpart to the newsletter, and its app. And this week, after two months on an invitation-only basis, the site is open to the public.”

Check your inbox tomorrow morning for the full announcement.

But in the meantime…check out PI.FYI.

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